Powerful display graphics are the the key to attracting prospects to your booth in the midst of a busy trade show floor!

You have 3 seconds to slow them down and get their attention. See for yourself. How long does it take you to walk by a booth?

Here are some tips to help maximize your experience.

Keep it simple! The booth graphic should show the marketing message of the product or service first, then the corporate identy along with a large high-impact photo or graphic.

Always consider using photos to instantly communicate your message. Photos that include people are so compelling that few viewers can avoid looking at them

Color is an important stimulator; choose a color scheme that coordinates with your company's branding.

Size does matter; instead of using several small photos or graphics use one large photo or graphic that will attract attention and then communicate the details of your message or story, one on one, using printed collateral materials or photo albums for support.

Clever or witty graphics can be very potent, but you should be careful as it can backfire if the message becomes obscure. Use a concept that works to compliment your advertising or other marketing approaches.

Professionalism is a must. Impressions are made instantly, so don't let a thin budget ruin your visual presentation. Visual displays are a marketing investment.

Graphic panels from Photo Craft are easy to assemble. Even large booths like this 20 foot serpentine go up in minutes and fold down to a couple of easy to handle rolling cases.